Let me tell you a story that you might be familiar with. It was a well-established and successful 26 years old company, but sales had been decreasing dramatically in the last two years. The marketing department was in a separate building across the street. They never met their sales colleagues and saw each other only in photos in email avatars. The only communication bridge between sales and marketing was their bosses, who met each other once weekly on Tuesdays. Everybody bla